Torrance CitiCABLE News; LA Memorial Coliseum Sign upgrades to LED T8 Tube Lights

Friday, April 05, 2013
By LEDtronics, Inc.

Los Angeles Memorial Coliseum & Sports Arena Sign Upgraded with LED T8 tube lights Reporting from; This Week In Torrance 12.13 – Torrance CitiCABLE

Every day, more than 300,000 motorists pass by the electronic sign alongside Interstate 110 that announces coming events at the Los Angeles Coliseum and the Sports Arena — the venue listed on the National Register of Historic Landmarks and the only stadium to host two Olympic Games (1932 and 1984), two Super Bowls (including the first, in 1967), a World Series and a host of major concerts as well as mass political and religious events.

Pervaiz Lodhie was one of those motorists some months ago, driving up the Harbor Freeway, just south of downtown Los Angeles. “This is an iconic marquee on a key north-south transportation corridor that connects Los Angeles’ central business district and the Port of Los Angeles,” remarks Mr. Lodhie. “And yet, since the last Olympics, I’ve seen the sign deteriorate in light quality, consistency and brightness.”

He should know. Mr. Lodhie is founder and president of LEDtronics, one of the first solid-state lighting design and manufacturing companies in the country. He has driven past the freeway sign since the days before the 1984 Olympics, when he commuted to California State University’s Los Angeles campus, working on his Mechanical Engineering degree. In the 30 years since then, LEDtronics has grown from its start as a small two-person operation to become one of the world’s leaders in the currently flourishing industry of energy-efficient and environmentally friendly light-emitting-diode (LED) lamps, serving the challenging lighting needs of some of the largest Fortune 500 companies and government agencies.

After contacting the Los Angeles Memorial Coliseum Commission, his offer to have all 160 energy-hungry, burnt-out fluorescent T12 tube lights replaced with energy-efficient bright LED T8 lamps was gladly accepted. “With some quick and dirty math, the freeway sign is consuming almost 300 KwH less per day—nearly a 57% reduction in daily consumption,” notes Robert C. Joyner, head of the commission’s Stadium Operations and Special Projects. “This dramatic overall reduction is exclusive to these 160 vertically mounted LED tubes. It started in September 2012 and continued to dip through December as we replaced those old fluorescent bulbs illuminating the vertical Red, White and Blue stripes with the LED tube replacements donated by LEDtronics.”

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